• Bundle items together to increase the perceived value of the package. • Maintain a premium price point to encourage consumers to make a purchasing decision more quickly and to position themselves as the market leader. • Represent pricing in easy-to-understand quantities, such as an annual or monthly cost, to avoid confusion and unnecessary complexity. […]
how to generate more referrals, especially through word of mouth has been a hot topic in #productmarketing circles, especially for #saas and rightly so, because of the major benefits it delivers. Every business… B2B or B2C see referrals as an additional way of growth, especially when it comes to word of mouth, but most companies […]
If you ask each of your employees to describe your business and goods, you get a different answer. When you try to sell to your ideal customers, they look perplexed Your customers compare you to rivals who aren’t really your rivals. Your sales cycles last a lot longer than they should. What’s the point? If […]
