If you ask each of your employees to describe your business and goods, you get a different answer.

When you try to sell to your ideal customers, they look perplexed Your customers compare you to rivals who aren’t really your rivals.

Your sales cycles last a lot longer than they should.

What’s the point? If your placement is wrong, your marketing and sales will fail, and in the end, so will your business.

Positioning is essential. It means that you know Your real competitors, Your unique competitive differentiation, and Your value proposition, which is the group of people who care about what you have to offer.

You want to win in this market. Positioning is just the part of your product/market fit that has to do with the market. Also, it would be best if you had a good offering.

Great product and bad positioning = FAIL.

Bad good product and great positioning = Mediocre

Great product and great positioning = Exponential Success

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