• Bundle items together to increase the perceived value of the package. • Maintain a premium price point to encourage consumers to make a purchasing decision more quickly and to position themselves as the market leader.

• Represent pricing in easy-to-understand quantities, such as an annual or monthly cost, to avoid confusion and unnecessary complexity. I noticed that people get intimated by numbers especially if they don’t match the value. So whenever you make the numbers large make sure the perceived value is large

• Emphasize time savings rather than cost savings, from most campaigns I’ve done which have been even backed by research, it shows that time is often a more important factor in driving purchasing decisions.

• My favorite Use price anchoring by presenting one or two higher-priced options to make the actual cost of the proposed investment seem smaller by comparison. Do you have a strategy for pricing discussions in sales deals that do not involve changing the actual price? What is your overall strategy for pricing in your sales deals?

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