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Here are five sales tactics to improve pricing discussions without actually changing the price

• Bundle items together to increase the perceived value of the package. • Maintain a premium price point to encourage consumers to make a purchasing decision more quickly and to position themselves as the market leader. • Represent pricing in easy-to-understand quantities, such as an annual or monthly cost, to avoid confusion and unnecessary complexity. […]

What is Experiential Marketing (and how you can use it for your business)

Experiential marketing is a type of marketing that focuses on creating immersive, engaging experiences for customers. Unlike traditional marketing techniques that rely on advertisements and sales pitches, experiential marketing allows customers to directly interact with a brand and its products or services in a real-world setting. This hands-on approach can be highly effective in building […]